Dissemination Of News Through Radio Broadcasting

| Tuesday, July 26, 2011
By Gian Arizmendi


Advancements in communication technology, through televisions and internet, have provided us with easier and faster access to the events happening around the globe. Despite this, it is undeniable that radio broadcasting, through the use of radio sets, is still an integral part in providing the public with up-to date news and information as well as entertainment.

The one way transmission over radio waves of information in order to reach a wide audience is the basic definition of radio broadcasting. In order to be able to do this, cable FM, local wire networks, satellite and the web are all linked together to broadcast a common programming. Radio broadcasting history dated back in 1899 when by Guglielmo Marconi set-up a wireless communication between France and England.

In 1906 it was claimed that Reginald Aubrey Fessenden, a naturalized American citizen born in Canada, performed the first radio transmissions of voice and music which occurred on Christmas Eve during said year. Since then, various experiments on radio communication have been done-from devices that allow only two parties to communicate to more advance projects allowing signal to be transmitted to larger audiences.

Station 8MK in Detroit, Michigan was the first ever news bulletin broadcasted to the public in August of 1920. Entertainment over the airwaves from Marconi, Institute at Wrisstle was then sent out through radio broadcast by the year 1922. Afterwards, around 1930's to the late 1940's radio broadcasting experienced its "golden age". The year 1980 ended this golden age through to the decrease in popularity of radio broadcasts brought about by the increase in the popularity of the television. This decline in popularity however was solved in the 90's when FM broadcasts started changing their formats and included music, news, weather, and sports broadcast. By this time, FM stations began dominating the market.

Radio sets, then and now are still the indispensible tools used in providing radio broadcasting to the public. This is despite the fact that people also have easier access to televisions and internet. As we all know, radios are great company for anyone anywhere and wherever they are. One can listen to radio sets may they be at home, in the office, in the car driving as well as in shopping malls and parks.

There are still a number of times where radios are deemed necessary despite the popularity of television in terms of entertainment, news, and sports event duties. One of the most important functions of radio sets is that they provide up to date information, news, and upcoming events vital to the community. Also, radio phone-ins are opted by individuals who want to have their voices and opinions to be heard. For those who have limited or no access to television, radio sets are still considered the next best thing.

Radio broadcasting nowadays comes in different types depending on the target market of the radio station. The contents of the broadcast greatly depend in the audience. Broadcasting can either be a National Radio, Regional Radio station, a Local Radio, or a Community radio. These types are specific and only cover a specific region. An example of this is the difference in the type of news covered by a national and community radio. The first one covers national news while the latter cover news that is most likely seen in the local community newspaper. Internet, cable and satellite stations, hospital, student or university campus radio, and/or pirate radio stations are other types of broadcasting being practiced

Radio sets are still indispensable to our day-to-day living. With its contributions not only in the propagation of information but in providing entertainment as well, radio broadcasting is still a thriving community that is still supported by people.




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